Idea: the way a single project
Ideas, they're everywhere. Read the book Tina Seelig, where she writes that we need to be able to grasp ideas that are in the air. They cited examples about how just one thought improved your workflow or helped to open a new case. For example, Instagram has actually branched off from another failed project.
I use this technique: notice the unusual and try to spin it in a certain idea. And then quite by chance I met the guys that "got in the stream", had caught the new trend and have created a mobile app. For me personally, their story has become an example of dedication and ability to see the future.
So, meet "project, Inspired by the city in the palm".
History
As said by the developers, it all started with the public Vkontakte.
The public "Peeped" bred. like mushrooms after the rain. "Peeped Saransk", "Peeped Yekaterinburg", "Peeped Chelyabinsk" — about 50 cities covered this infection. And each with several thousand subscribers.
If you are an active user of VK, we know how capable saadetise tape seals repost and pitoresc. And the news of the city I want to learn. And active participation in them make also want to write about events, post a selfie, liking pictures, commenting.
Thus was born the idea to make a mobile app... then There's the competition, the VC arrived. In General, one-to-one and the application is ready. Here is another great guys: they made the app and at Android and iOS. So on all fronts to beat. And I was right. By the way, on habré there are them article on the technical side of the project.
the project
Heard about your reporter? It's a site where anyone can post a story about news, event, event, post an unusual picture or video. In General, the resource for people with an active civil position. He also played a role in the creation of application "Requirement-the city in your hand".
Here is an example of how important it is to capture the mood of users and to bring to life their "wishlist". The developers "Borrowed" noticed that Internet users want to participate in the city life, post funny pictures, be helpful to other users with their posts. Another problem is Dating. The majority of young people live, buried in gadgets, they have no time to look around and notice each other. And "Peeped" there is a category of Acquaintances and officials of the city. Proven that a girl who places your pictures gets a lot of likes and dozens of additions to my friends. Alex, the mastermind and developer of the app, said that, thanks to this app, the guy with the girl met, started Dating and even got married.
project Work
Here I will share information from the horse's mouth, so it is more colorful))
"we decided to call Spied (analogy Overheard, we are often confused, someday, they will be confused with us =) ). Competitors do we? Unlikely. They have anonymous history, we have live chat, news, Dating.
But the slogan had to work. Were options such as "Borrowed revelations city", "Peeped the city through your eyes", "Borrowed — popular news", "Peeped the news of the city", but in the end we "Peeped — the city in your hand". The right choice made? ))
It was immediately decided to make a character for a project, he quickly remembered and gives emotion. A big thanks to our friend the artist Xenia, which is just a couple of days have given us their choices and got us the "Dramatic look gopher"
Won zhirafik “Rafik” at number 2, a trendy and curious type, whose long neck makes it easy to observe the surroundings of the city.
the importance of the MVP
The first version of the app we did only on Android for our beloved city — Saransk. There was not, nor smart news feed “the Best” nor the ability to send their news. We decided only one little task, collecting all the city news in one place, combining the 12 major communities.
To get the first users, we asked about the us administrators of the pages included in the "Borrowed" when Dealing with users, we found out that the idea of an application of interest to many, and became interested in what functionality would be worth to add, what to remove or downgrade the priority. For example, participants requested the opportunity of cross-links VK, which helped them to get acquainted using the category "face of the city".
Had to make changes in the name of the categories. It turned out that "Overheard" (one of our categories) is a trademark, as we discovered from conversations with the founder of the project. So we renamed our category in the Rumors.
During the creation of the product concept of the app was changed several times, added, deleted category, regardless of their location mattered. For example, we noticed that for today the most popular categories is news, Rumors and Dating. Therefore, rank them by popularity.
We have changed the categories of posts, tried the tutorial in the app and in the end refused it, and the design of the Android app was selected as only the third time.
Design
It did quickly, as time was running out, at the same time had to be different. Came up with a novel solution in the form of tabs with a nice hat. For the city of Saransk I drew specially a separate illustration with the sights
Only after starting realized that the list is very long and even half of the users don't want to scroll it to the end. Do spike and duplicate it in the left menu. A hand was raised to remove the menu tabs, too much time spent on makeup in it. By the way, each city has its own picture. Only 130 cities.
In the last version we reduced the height of the cap, made a post on the entire width of the screen, increased the font and reduced the contrast of the flowers"
The path of one of the project – its benefits for me personally:
1. The desire to see new ideas and willingness to implement them. Well was a public well and would live on. So in fact there is need for some reason to create apps for three months to work overtime. Maybe in order to enjoy these gains? ))
2. The willingness to change, adapting under the TSA. "I'm a Pro, I know better!" — this mantra doesn't always work. The ability to adapt to the interests and needs of users often ensures the success of the entire work.
By the way, not so long ago worked on the same project, they have bet on an individual approach and they are specifically asking your visitors what you can improve, change, create specifically for them. In the end of 2011, most of them regular customers. "Borrowed" is also a vivid example of such flexibility. Alex writes: "All this time testing the application, we studied the views of users and therefore worked on the emergence of new opportunities, for example, the following version will have the ability to filter content by source".
3. Dedication and persistence. Talking with Alex, listening to how they've made changes, altered them, I admire, because I wanted to quit halfway. But they are full of new ideas, for example, to spin-off one category in an independent project.
"Category "Announcements" — one of the most popular (about 500 records per day in the app and public servers). But to lay out a spread, but who buys little, after all, no categories, search and sort the goods. We have decided to bring this category into a separate project – "the Attic is a cozy flea market of the city." If you, like us, interested in this project, we are open to cooperation".
4. The ability to see the trend. Mobile apps are incredibly popular and this is understandable. For example, my smartphone is Bookmate, Lifehacker, "Borrowed" and a dozen other apps that I actively use. And that's how my perception of the world, I wouldn't hang out in public "Borrowed", and the mobile app open at times more often.
Look around, friends! How many ideas in the air! Look at your project through different eyes, perhaps it is time to risk and to conquer new heights? Go for it and good luck! And the team "Borrowed" — thanks for the inspiration and positivity!
Article based on information from habrahabr.ru
I use this technique: notice the unusual and try to spin it in a certain idea. And then quite by chance I met the guys that "got in the stream", had caught the new trend and have created a mobile app. For me personally, their story has become an example of dedication and ability to see the future.
So, meet "project, Inspired by the city in the palm".
History
As said by the developers, it all started with the public Vkontakte.
The public "Peeped" bred. like mushrooms after the rain. "Peeped Saransk", "Peeped Yekaterinburg", "Peeped Chelyabinsk" — about 50 cities covered this infection. And each with several thousand subscribers.
If you are an active user of VK, we know how capable saadetise tape seals repost and pitoresc. And the news of the city I want to learn. And active participation in them make also want to write about events, post a selfie, liking pictures, commenting.
Thus was born the idea to make a mobile app... then There's the competition, the VC arrived. In General, one-to-one and the application is ready. Here is another great guys: they made the app and at Android and iOS. So on all fronts to beat. And I was right. By the way, on habré there are them article on the technical side of the project.
the project
Heard about your reporter? It's a site where anyone can post a story about news, event, event, post an unusual picture or video. In General, the resource for people with an active civil position. He also played a role in the creation of application "Requirement-the city in your hand".
Here is an example of how important it is to capture the mood of users and to bring to life their "wishlist". The developers "Borrowed" noticed that Internet users want to participate in the city life, post funny pictures, be helpful to other users with their posts. Another problem is Dating. The majority of young people live, buried in gadgets, they have no time to look around and notice each other. And "Peeped" there is a category of Acquaintances and officials of the city. Proven that a girl who places your pictures gets a lot of likes and dozens of additions to my friends. Alex, the mastermind and developer of the app, said that, thanks to this app, the guy with the girl met, started Dating and even got married.
project Work
Here I will share information from the horse's mouth, so it is more colorful))
"we decided to call Spied (analogy Overheard, we are often confused, someday, they will be confused with us =) ). Competitors do we? Unlikely. They have anonymous history, we have live chat, news, Dating.
But the slogan had to work. Were options such as "Borrowed revelations city", "Peeped the city through your eyes", "Borrowed — popular news", "Peeped the news of the city", but in the end we "Peeped — the city in your hand". The right choice made? ))
It was immediately decided to make a character for a project, he quickly remembered and gives emotion. A big thanks to our friend the artist Xenia, which is just a couple of days have given us their choices and got us the "Dramatic look gopher"
Won zhirafik “Rafik” at number 2, a trendy and curious type, whose long neck makes it easy to observe the surroundings of the city.
the importance of the MVP
The first version of the app we did only on Android for our beloved city — Saransk. There was not, nor smart news feed “the Best” nor the ability to send their news. We decided only one little task, collecting all the city news in one place, combining the 12 major communities.
To get the first users, we asked about the us administrators of the pages included in the "Borrowed" when Dealing with users, we found out that the idea of an application of interest to many, and became interested in what functionality would be worth to add, what to remove or downgrade the priority. For example, participants requested the opportunity of cross-links VK, which helped them to get acquainted using the category "face of the city".
Had to make changes in the name of the categories. It turned out that "Overheard" (one of our categories) is a trademark, as we discovered from conversations with the founder of the project. So we renamed our category in the Rumors.
During the creation of the product concept of the app was changed several times, added, deleted category, regardless of their location mattered. For example, we noticed that for today the most popular categories is news, Rumors and Dating. Therefore, rank them by popularity.
We have changed the categories of posts, tried the tutorial in the app and in the end refused it, and the design of the Android app was selected as only the third time.
Design
It did quickly, as time was running out, at the same time had to be different. Came up with a novel solution in the form of tabs with a nice hat. For the city of Saransk I drew specially a separate illustration with the sights
Only after starting realized that the list is very long and even half of the users don't want to scroll it to the end. Do spike and duplicate it in the left menu. A hand was raised to remove the menu tabs, too much time spent on makeup in it. By the way, each city has its own picture. Only 130 cities.
In the last version we reduced the height of the cap, made a post on the entire width of the screen, increased the font and reduced the contrast of the flowers"
The path of one of the project – its benefits for me personally:
1. The desire to see new ideas and willingness to implement them. Well was a public well and would live on. So in fact there is need for some reason to create apps for three months to work overtime. Maybe in order to enjoy these gains? ))
2. The willingness to change, adapting under the TSA. "I'm a Pro, I know better!" — this mantra doesn't always work. The ability to adapt to the interests and needs of users often ensures the success of the entire work.
By the way, not so long ago worked on the same project, they have bet on an individual approach and they are specifically asking your visitors what you can improve, change, create specifically for them. In the end of 2011, most of them regular customers. "Borrowed" is also a vivid example of such flexibility. Alex writes: "All this time testing the application, we studied the views of users and therefore worked on the emergence of new opportunities, for example, the following version will have the ability to filter content by source".
3. Dedication and persistence. Talking with Alex, listening to how they've made changes, altered them, I admire, because I wanted to quit halfway. But they are full of new ideas, for example, to spin-off one category in an independent project.
"Category "Announcements" — one of the most popular (about 500 records per day in the app and public servers). But to lay out a spread, but who buys little, after all, no categories, search and sort the goods. We have decided to bring this category into a separate project – "the Attic is a cozy flea market of the city." If you, like us, interested in this project, we are open to cooperation".
4. The ability to see the trend. Mobile apps are incredibly popular and this is understandable. For example, my smartphone is Bookmate, Lifehacker, "Borrowed" and a dozen other apps that I actively use. And that's how my perception of the world, I wouldn't hang out in public "Borrowed", and the mobile app open at times more often.
Look around, friends! How many ideas in the air! Look at your project through different eyes, perhaps it is time to risk and to conquer new heights? Go for it and good luck! And the team "Borrowed" — thanks for the inspiration and positivity!
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