Who ordered a taxi to Dubrovka?
I Recently had a chance to meet the creators of the service GetTaxi, so in this article I will talk about how it emerged and operates, and at the same time will hold a small tour of their office. To start with the fact that the company is very young. She's barely two years old, but this age — right from birth; conscious and capable age a little less — about a year. It all started in the promised land, in Israel — that is where the main office of the company and that is where the creators of Shahar, the Morning and ROI Mora first had the idea as something “new” to arrange a taxi. Apparently, they did it — now GetTaxi enjoys at home very popular, and the service received funding in the amount of $ 30 million, which allowed him to develop even more dynamically. Recently, the service came to Moscow and here in this place I will begin in detail.
the
a few words about the problem
▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀Whatever you say, and the problem of transport in Moscow is in the very near future it is unlikely to be resolved. Tube? Huge — including the fact that the car loan can afford almost any student. Why do people car? Given the fact that most of the cars ride with just one person inside (he's usually behind the wheel) — apparently, to create a personal comfortable space, as on the public transport to go nobody wants. And public transport is also good — the metro is overcrowded, and buses-trolleybuses-trams on a par with everyone stuck in traffic. The freaking out and “quit game” too it is impossible — there is no free Parking ;) the Circle is closed.
In civilized countries this problem is solved by a comfortable and cheap cab to use it every day is much cheaper than having your own car. Leaving their airport in any European country the first thing you will notice a lot of taxis that will take you anywhere. With little traffic (even for a number of reasons, but now not about it), public transport can move without problems — this is not dedicated bandwidth across Moscow to draw. So, to repeat the successful experience of other countries, you can try to organize the work of the taxi to make a fast, comfortable and inexpensive. To make it centralized to every taxi driver were part of a single ecosystem. Something someone has tried, isn't it? Yes, a hundred times...
To understand the problem, you can bring two metaphors of life:
Stalls and small shops. Thousands of them across the country, often they are in walking distance from the house — seems to be even convenient. But as a rule, it is possible to buy only one thing, for example, beer and chips, bread and milk — powder and toothpaste will have to go to another place. A much larger demand from the population was always used by Department stores, mini - supermarkets, and now more recently — the so-called "shopping Mall", which overturned notions of shopping. Huge shopping centers where there's now difficult to find man who would not go to them at least once a month.
Second example, more urban — local network. Remember the days when we stretched coaxial cables to nearby apartments, and then twisted pair to the neighboring houses? All wanted to drive together in the quake/paste or a couple of hours to war in StarCraft the map with 8 players — remember, because it was the case... it Was-it was, until it came a great and convenient online, fast as water in the toilet. Well, with it Steam, GameCenter, OnLive and so on — who has not grown out of toys, he knows that this word.
That taxi also needs to be centralized, there is no doubt — without a single (or at least small local) coordinating center "checkered" can't handle it. Before the advent of iPhones, smart people came up with a dispatching service, but in the current interpretation it has plenty of shortcomings, one of which (the most important) is the human factor. First, it is necessary to call a taxi and provide the address, then the dispatcher gives the order to someone from taxi drivers — those who are close, who's "pet" or who just last night brought a box of chocolates; the taxi driver remembers the road to the address and begins to travel to distant lands.
If to talk about a certain taxi company (which a priori is not enough for a big city to have its own taxis very expensive), and right about the whole "exchange" (when the company receives orders and distributes them between different taxi companies, as do many companies), the situation in terms of the bureaucracy is only getting worse. But the worst (for us customers) — that intermediaries don't give a shit what kind of car will pick us up: they are important not to miss the order and receive a percentage of it. Take, for example, Yandex.Taxi — like and nicely done, with a soul, but the service is just looking for you free the car of the many taxis. No, since the problem of the carriage of passengers is not solved.
the
a Modern approach
▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀At first glance, the GetTaxi service may be too similar to the suck for taxis
The mobile application currently is for iOS and Android — they develop in parallel and quickly. Combines the interfaces of one big button — what happens after clicking it?
And immediately after clicking it activates the scanner, which given the location of the user, begins to scan the area for the car GetTaxi. Unfortunately, in Moscow as long as it works only within the third transport ring, but it's a matter of time to grow up outside Moscow and in the region there is no difficulty.
Soon the scanner finds the right car and she immediately starts moving in your direction — it's moved (and estimated time of arrival) can be viewed on the map in real time. Will be immediately visible the driver's name and picture, as well as the model and the number of his car. Then sit down and go. What's the point? What is better than the other?
And the thing is, all that for the same money (ceteris paribus), you will find service and comfort. And here's why — start to bend his fingers.
If you believe Wikipedia, the first taxi appeared in ancient Rome. And if at that time as the "taximeter" was used in the basin (approximately every 200 meters of the road threw a stone — cost of travel was calculated from their number), the fast technical progress have moved forward slightly. GetTaxi instead of basins and conventional taximeters are used so-called "driver-box" — a multi-function device, all reminiscent of the navigators.
The driver, he gives the orders, and for the passenger during movement shows all sorts of information — data about the driver, trip and so on. The migration route you can see on the screen of the phone:
the Difference in maps on Android and iOS
After the trip through the same payment is made — so far only in cash, although the most immediate plans of the company — equipment of all vehicles devices for cashless payment. Meanwhile, if the driver will not be back, he can put you money on the phone — looking ahead, it is in his interest.
As you know, integrated into the infrastructure of the “driver-boxes” not lying on the road and in the stores are not sold, they give them directly to the office of GetTaxi. Of course, that does not give anyone "to participate" can only appropriate drivers in good cars (on the condition that each candidate must have a car — a foreign car, air-conditioned, not older than 2 years), the license to operate such carriage (the same mindset that invented our government)... and all sort. Each applicant must personally come to the office and provide the relevant documents — if everything is in order, the applicant photograph (this photo will be seen in DriverMax), and his car be equipped with additional equipment. In General, something like a sandbox and invites habré ;) At the moment this rather strict moderation only took place in Moscow about 1,000 people; and this is the first time that instilled in me respect for the company — they are hand-selected 1000 people on a good and comfortable car. That is in contrast to search engines and intermediaries, cared about the quality of service.
With regard to the machine equipment, after signing the contract, are provided free of charge all kinds of stickers, covers for headrests, “chandelier” on the roof and so on. Of course, the driver box for the system. Apparently, soon will give out the device for making non-cash payments.
But the most useful for the passenger gadget — a 4G router from Yota, which will create in the car free Wi-Fi network! That is, each car from the “Park GetTaxi” has on Board a good Internet connection (where it catches). And that's the second point that I particularly liked; take this opportunity Palud common to all of the machine password of wifi Gettaxirus.
But in the work GetTaxi another important highlight, perhaps even the key (because you don't really care how you distribute the orders? Your task — to reach the destination). The fact that the creators of the service have added to the drivers element of the game (Ameritania, vo) — everyone has a rating that is formed by customers. And here, in the "fight for like", the fun begins.
Each unit of the rating means that the client at the destination out of the car happy — most likely it was all arranged. And if so, he can take the driver's phone for the future or to recommend it to friends — it is better to ride the taxis checked with a familiar driver, right? For the driver is extra work that he'd be glad — because it is his bread. Even if you live no one will recommend a rating in the overall standings will be a kind of indicator of professionalism and adequacy. Reputation if you want. The most successful drivers of the company make gifts up to vouchers for home services and Vice versa; if the driver accumulates too many negative ratings (smokes in the car, swearing, gave change, etc.), then
Considering that every taxi driver is interested in some extra work, for the score they are willing to work miracles, literally licking of the client, help with Luggage, put a nice music for you, make the necessary settings, climate control, treat candy, and so on — who on that much. In the process a couple of times even included other companies — who magazine your put, someone of instant coffee. Maybe for Europe it's not a
amazing... but agree that a "regular" taxi drivers up to such a service (at reasonable prices) is still very far away.
By the way, since I started talking about reasonable prices. Daily rate — 310 rubles for the first 20 minutes and then 10 rubles per minute. At night and on weekends — 350 rubles for 20 minutes and further to 13. If no traffic jams, 20 minutes is quite a lot time to reach — the average cost of the trip is just mentioned at least. There are 2 fixed rate — "To the station / From the station" for 500 rubles (when for 500 rubles you will be brought to any station, or with it) and also "at any airport at any time" 1300 and "airport" for 1500. Available? More than.
Everything written above was personally tested by me in practice the two orders. First came the Volkswagen Passat, the second — the Mercedes S-class... though not two-year-old, but no less from a comfortable. The “man” in the back seat the driver of the Mercedes took me to Moscow from Kiev to Marino — taking things went on Schelkovskoe. What do you think, how much would you cost this route on a regular cab? Two thousand, three, four? And the S-class? You will be surprised, but the cost of the entire trip cost me only 1500 rubles. In my case the cab came in 10 minutes after the call (when promised delivery time in 15 minutes) — a great time while in Israel to wait on average 3-4 minutes. That is caused from the taxi home, got dressed-put on my shoes, and the car is already at the house.
In General, as you can see, the already established — now just imagine what will happen next. The city in the usual way to move hundreds (or even thousands of machines) service, which at any moment are ready to visit you at the touch of a button — without the dispatchers and stuff. The taxi driver will not have to go to you all over the city — it automatically selects the nearest free car; for cars this way, too, plus they are not wound for nothing miles and do not burn fuel, less smoke into the environment (if we look globally, clinging to every crumb). Good and comfortable cars, are “perfect” drivers, reasonable prices and satisfied customers smacks a European level. If not tube, it is full of happiness is really not enough if only the distribution of the service.
According to approximate estimates, in Moscow and the Moscow region now the order of 55 thousand taxi drivers, of which only 18 thousand are officially using the technology of the last Millennium. GetTaxi on this score are now actively negotiating with the government of Moscow — if it works, it will benefit all (the government, the taxi drivers, passengers and GT), as mentioned in the beginning of the article, the situation with traffic jams significantly improve — the already for the benefit of all other residents. But it is something like a perfect case of how it will actually — time will tell.
the
Moscow office
▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀Despite his young age, the company already has offices in Israel, London, new York and Moscow (in the nearest plans — office in SPb; crystal dream — Manhattan). Moscow office is located near Kievskaya metro station — in the same office with the project Vigoda. If I remember correctly, once in this office was inhabited by a well-known SOUP.
The office is relatively small but there are everything from small to large (including the transport Department). Here is the head Sergey fomenkov:
Near his Desk hangs a large TV screen, which in real time displays the performance — completed, current, failures, etc. On the screen in the other room displays a map of Moscow with the marked taxis. Before leaving office, it was decided to check his work — my order appeared in new posts :) Well, on the phone from card, taxi and so on.
Men and women about equally. Only in the Moscow office of about 30 people and around 150.
Something unusual in the office is difficult to allocate office as an office, albeit quietly. Although there is something still inadvertently caught my eye — namely, the friendliness of the staff! Cohesion was visible to the naked eye — I have employees spontaneously decided to go out and make a “family photo”.
Something else about the office it is difficult to tell — stay was very short :)
the
Here is
▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀As you can see, the principle of GetTaxi simple in essence, but at the same time very effective and efficient. Unlike "another taxi company" and "some speculators" (existing only in their own interests, heartlessly dispatching scattering orders is not clear where and to whom) is a service which primarily work for the customer service, that is on us. And this, admittedly, is captivating — it took me one trip to forever not want to pull the road hand in search of rusty pelvis without a hint of comfort, reasonable prices and free Internet.
p.s. "I'm a PR" publication is written to comply with the rules of the site, no reference specifically to give. No relation to the company does not have, and if you have any questions hopefully will be answered by the company representative Shatohin
In the last sentence of the article I want to wish the company growth and prosperity — I will only be happy if one day they will relieve Moscow of stoppers ;)
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