Automate social activity of your Internet startup with ifttt.com

Start with a description of ifttt.com

ifttt.com is a very promising startup that in a nutshell: Lets You Hack Together Web Apps, Without Coding Skills. If more, it is a service that allows users, without diving into the API a huge amount of services and any knowledge about the development\programming languages mix and automate various activity with each other. In early 2012, received a seed investment in the amount of $1.5 M.

In the system of only a few entities, such as tasks ( these are the rules of your triggers or reactions to an external event), recipes (these are the tasks that others have created and shared with all) and channels ( that's what it takes to try to confuse establishing different patterns of tasks, each channel should be tied to ifttt.com ).


Screen task looks like this

preamble: what goals we should pursue?

I think nobody needs to explain the reasons for which social presence and most importantly — an adequate social activity, is the most important attribute for any product ( no matter startup, e-shop, or a website about the rights of insects). Through social networks, often, we get:

the

the
• a Channel for attracting leads\early supporters( early adopters )
the
• Good channel of feedback from real people
the
• Advertising and PR both among potential users and (or) buyers, and among media and bloggers.
the
• a Chance to virality

But we are not so much interested in why, how much and how to do it, and even automatically, and to configure, but it reliably worked. This is what this article is.

Good and what to automate ?

Stop and think, and what social activity we can automate? What kind of social activity is accepted to produce to achieve the objectives stated above? In addition to content generation, which is not automatiseret in fact, the rest you can automate almost everything!

So a list of what is accepted, what is useful and what you would try to do in social media to achieve their worthy goals:

the

the
• to Spread the news about your product in the maximum number of social channels ( WP blog, twitter, facebook (personal or page), tumblr, delicious, linkedin, etc.) from one source ( e.g. blog, although it can be absolutely any )
the
• to Repost / retweet with your personal accounts, any posts\tweets made with official accounts of your products
the
• to Repost / retweet from accounts of your product news in your industry with your chosen resources

on Twitter: to Thank new followers, those who revisit you or people mentioning your account or any specified word answer or a reference, template tweets to post with any frequency, mutual following and infinitely many more. the

• Publish any documents (presentations, descriptions, research) to all desired social networks just putting the file in a public dropbox or sending thereof by email
the
• to any statuses or responses in the form of sms free

and much more that your imagination when using ifttt.com


A screenshot of the list of channels ifttt

the

case studies of use ifttt.com

In addition to an infinite number of personal goals, Ala to receive sms warning that it will rain tomorrow let's consider three practical cases.

Broadcast news in all social networks

baseline

the

the
• Personally, I think that the best spread the word blog about your product, landing traffic either on the blog or on the website of your product.
the
• you Have a facebook page and (or) personal account (or fictional character), twitter account, linkedin, tumblr or another social service of the list

so, the scheme is simple:

the
1. Create an account on ifttt.com
the
2. Create a ifttt task( or copy the following recipes )
the
3. WP -> Facebook page post ( recipe )
the
4. WP - > Facebook personal post ( recipe)
the
5. WP - > Twitter tweet ( recipe )
the
6. WP -> Linkedin status ( recipe )
the
7. WP - > Tumblr status ( recipe )

mission accomplished, now as soon as we wrote something in a blog, the information is scattered all we need.

Trivial you say? And I agree with you, there are numerous native and third-party services that do something similar, if clever scheme throwing information Ala WP -> RSS> Twitter tweet - > Facebook personal post -> Linkedin status and it works, too, but far less manageable and not always good looking. Find the stream with the help of ifttt most controlled and most importantly the most fine-grained.

Some screenshots:


a) Create a task

b) Select the trigger at which the task should work

c) Choose the action that you want ifttt

Automate Twitter activity

baseline

the

the
• we Have a twitter account product for men
the
• we Have a twitter bot account of a product for any kind of automatic actions
the
• you Have your twitter account

Schema for twitter

twitter account of a product

the

Thank follower'and each new tweet with his mention of the C arbitrary tekton the

• Monitor the hashtag of the product(if of course it is) and if someone mentions it, we get a notification with any method(sms, email, etc.)
the
• mutual following is not fully automatiseret, probably for spam reasons, but you can easily add twitter lists https://twitter.com/#!/%username%/lists and then just as easily added by hand, or use a advanced options
the
• but any Post other people's tweets on facebook page of your product via add a tweet to favorites

twitter bot account of a product

at any mention of your company name of your product, site address, or other keywords across Twitter, make an auto reply to the user with predefined text. ( recipe )

your twitter account

Customize retweet all posts from your account your product because you got it all time doing it manually.

differently and will not work

Is there something to automate without writing code your way, and fail, and find a ready-made solution is almost impossible, consider such cases.

Yodnye conditions

the

the
• you Have a facebook page of your product, product twitter account, google + page, personal dropbox
the
• You know the news sources and posts in the industry of your product
the
• You regularly unload pictures, presentations and other documents for public access

RSS -- > Facebook or Twitter

You can always ask enough precise key word in rss feed the ribbon, and in case a new article to coincide with it automatically post it on facebook or twitter ( recipe )

Dropbox -- > Facebook or Twitter

Custom a separate folder in dropbox to the problem that if there gets a new file, make a post on the facebook page template. Convenient if you post different pictures or presentations. The same can be done with the tweeter. ( Facebook recipe ) ( Twitter recipe )
Google+ --> Facebook exotic

A custom stream from Google+ facebook


the

Cons

Something from the above examples it is quite possible to automate without hesitation, and that it can create stupid situations like retweets bad reviews or news on the subject, but that's another story and I am sure that the creators ifttt.com think how to best resolve such conflicts.

Want to test? just mention in your tweet with the word habrifttt and get automated personal thanks from me !

PS I Recommend the recipe — as soon as the world to be a major earthquake send me sms.
PSS Hint: To activate the SMS channel, you must enter 007 instead of the usual +7

Article based on information from habrahabr.ru