Bubble advertising: show must go on! We are the creators of history of the Internet

Offer to remember the not-so-distant past:
the dot-com Bubble economic bubble that existed in the period from about 1995 to 2001. The culmination occurred on 10 March 2000 when the NASDAQ reached 5132,52 item within the auction and fell to 5048,62 upon closing.

A bubble formed as a result of the take-off of the shares of Internet companies (mostly American), as well as the emergence of many new Internet companies and reorientation of old companies in the Internet business in the late XX century. Shares of companies offered to use the Internet to generate income, fabulous skyrocketed in price. Such high prices are justified by numerous commentators and economists, who claimed that came the "new economy," in fact, these new business models have been ineffective and the money spent mainly on advertising and large loans, led to a wave of bankruptcies, the strong decline of the NASDAQ and the collapse of prices on server computers.

root causes:

If we ignore the superficial and obvious reasons stated above (comments on "new economy" investment of investors ' funds in advertising and marketing is business development), you can highlight the true cause of the collapse. It is that effort as not quite clean at hand the business and the enthusiastic apologists of the new economy in the minds of investors and creators dotcom was a substitution of concepts: doing business over the Internet is just a tool for the implementation of the business process, but not a stand-alone business process that can generate income from invested capital.

ru.wikipedia.org/wiki/%CF%F3%E7%FB%...%EA%EE%EC%EE%E2

And pay attention to a brief news of the series boring reports:
the Association of communication agencies of Russia described the results of the third quarter for the advertising market, much less violent than the same period last year.
Runet companies, disclosing their own financial performance this year, especially in the third quarter, noted a slowdown in the growth of the market. The slowing growth of display advertising somehow several experts (and the management Mail.Ru) blamed on the outflow of budgets on TV.


Seems to me all this kind of similarity of processes. Now considerable money goes into the black "advertising" market, leaving nothing, simply stolen from advertisers. Pay for impressions on sites of wound indicators, in fact, no one is looking, for traffic that is actually there, which is at best superfluous popup tab, and often do Generalny traf, in simple language something like weak botnet BTC for a nice surprise.

Particularly impressive is the hypocritical "Purpose: White: to increase attendance of the site is legal or cheating popularity rating or number of impressions of the advertising materials. Often advertisers pay for ad impressions."

How many advertisers benefit from this "white"?
Advertisers pay for air, and it is called the white appointment.
The money advertisers circling the drain. More precisely in wallets hacking chains. Real money paid by the advertisers, and who give too little effect other than inflated figures of a soap-bubble trafego. By the way, this is a very large sum of money. There's a whole industry underground black SEO, affiliate programs that generate a very big income, and is considered one of the safest ways honest obtaining money from the population.

As in the case of the dot-com bubble, inflating trafego bubble was made possible by the substitution of concepts. The Internet has make a difference and an ordinary user, and business, not to anyone especially not need unproductive entertainment for the chattering clerks and Housewives. And for this it needs to be safe and informative. That's when he will be able to generate income from invested capital (servers, sites, shops, advertising, software development). That is when people will be buying, to conclude transactions, to pay services to save their time through portals (public and private) services, the Internet will become a real and essential tool for implementing business processes and not advertised romantics and speculators another funnel for siphoning off money from advertisers.
Take a simple example: online shopping. In addition to the very low efficiency of Internet advertising, which costs money and must be repaid on the online stores and shopping sites account for about half of Dosov. And this is again spending and spending big, especially if the owner failed to find a sensible admin and had to go to the so-called "defenders". Whose services are prohibitively expensive, but there are cheaper. In a closed hacker forums one of these "cheaper" offered BTC for a nice surprise: "put a servo of any complexity". Well protect itself (on a white site) who you need to contact.

Thus the activities of the online stores becomes unprofitable or marginal, and as a result under the circumstances only the strongest will survive (the rich), any flourishing small and medium business on the Internet will not. In the end, the Internet may remain only a hundred of the largest sites like Google-contact-cloud supermarket website of the President of the newspaper Pravda. All the others contain will be unprofitable due to the exorbitant cost of antiislam-antiddos. For the entertainment of the bored population is enough, and Google blog game Android apps.

Sounds eerily implausible? Leading Internet companies and analysts look to the future with optimism and predicts only the growth? Cm. quote:

the Collapse of the dot-com was loss of confidence in the securities of high-tech firms associated with the provision of services via the Internet. This was due on the one hand a significant revaluation of the so-called post-industrial technologies, which in practice has not met expectations attributed to them, on the other hand, there was uncontrollable speculation on these expectations, which greatly increased the negative effect of the fall in confidence. In fact, ceased to exist the whole service sector, the demand and value of which turned out to be phony. This was accompanied by destruction of thousands of firms and companies of different levels, for the most part, newly formed.
Incompetence in economic matters the investors themselves were caused by the intensive processing of public opinion, which convinced the emergence of a new "post"-industrial era, which ostensibly abolished any requirement of the availability of real productive resources for economic activities. Thus, the information add-in was issued for the entire economic mechanism.
A laid-off experts in technology, for example, programmers are faced with a jaded labour market. Was popular jokes about programmers returning to school to be an accountant or lawyer.


Isn't that very similar to our current situation? Pink dreams about the rapid development of online business, speculative fuelling those dreams, inflated traffic and false ratings, and the extremely low efficiency for the business of the advertiser.

Every far-fetched, exaggerated value, such as the virtual games in hacks-protection, vulnerability patches, dose-antidote, advertising say and ratings, one way or another will collapse under the weight of inefficiency and no usefulness. These games by themselves do not bring benefit to mankind, but are only a burden on the economy, and if the Bolivar is able to make one of three he could not bear.

Neither the state nor the backbone giants of the Internet, not fighting and practically does not prevent to live the real threat to Internet development cybercrime.

The efficiency of the departments To almost zero. Despite the fact that they recently loudly reported "the long-awaited breakthrough in the fight against high-tech crime", please note that I caught only 8 members and "leaders" — the boys 83 and 86 g. p. And the state has spent for this: 2 years led the investigation into God knows how many staff-hours, which cost God knows how much of taxpayers ' money.

Backbone giants of the Internet that do wash their hands, whether they themselves play games.

How to play Yandex.


Yandex believes that the search engine needs to index (and advertise this way) everything, including hacking, spam, deerskin offering hacking and spreading malware sites.

However, he resolves to complain to myself on search engine spam and promise to respond. Purely selfish reasons as usual. Because if you exceed results in a certain amount of trash the very meaning of the existence of Yandex will teraesa. Well, in fact, who will use a search that only gives the spam on the first pages?

Nevertheless, Yandex kindly provides a list of sites on request "generator doorway to download".

I personally Yandex has offered the choice to download: Umax Doorway Generator, Red button transformer, JakoDorgen PRO, PandoraBox, Dynamic Door, red.buttonxrum. And my attention is offered plenty of sites that explain the construction of the doorway, inviting in of program on substitution of issue, etc, from the mass of free articles, to budget training, with the prospect of leaving in private closed forums and earning real money.

In addition, the generator doorways wormed even in Yandex.Direct. Along with heat gun and diesel generators Yandex.Direct in his column just yesterday asked me:

the doorway
Simple, convenient, fast and most importantly very cheap. Come find out!
_getred button. *com


service at the highest level. Yandex one hand fights search spam, the other hand carefully and kindly distributes to all rods.

One of the latest sensational stories on paid subscriptions MTS little coverage here.
Give a quotation:
In my opinion the actions of the MTS there are signs of violations of the law, but I am not a lawyer and can not articulate what they break. The fact that they made criminal component outsourcing themselves as if not in deeds. The specific facts of fraud carried out by applications that use PhoneClick. At the same time to establish who is responsible for the fraud (the application developer or the developer PhoneClick) without decompiling and reverse engineering impossible. Each of the participants of this scheme separately neither does pulling on a full-fledged crime. The crime is committed as a result of the aggregate actions of the participants that are not familiar, and to catch them by hand is almost impossible.


I fully support the author.

The same can be said for all criminal activities on the Internet.

Hosting company provides hosting to a criminal without documents and not wanting to know what it is, providing thus the offender is necessary "means of production", but it as though and not at Affairs. Should not, has no right to interfere, knowing, looking, etc.

Yandex advertises and delivers thus a criminal content to potential criminals, but it's just a search engine, and also as if not in deeds. No, it is not allowed.

Reg.ru refuses to close the domains, as it is only a Registrar, and also at anything. Refuses to even provide information about the administrator domain, because note: someone gave him the right to cover the criminals. Who was it? Freedom of the Internet?

Yandex has the right to conceal and not to disclose fully the condition ratings and handout. But has no right of extradition to delete.

And no one is innocent. Only together develop a wonderful environment for criminals.

Yes, ordinary Internet users, too, of course not cheated:

— they have the right to spend money on the most "safe" and the coolest anti-virus software; the coolest admins and most complex protection against DDoS attacks;
— have the right to spend money on advertising, have the right to write abuzy and walk with the Ministry of internal Affairs.

Actually, it is the users focus all rights. Any domain registrars or hosting companies or search giants do not have any rights.

Historically. And no one wants to limit the freedom of the Internet, especially the giants, the pillars of the Internet. They are modest, civilized, democratic, and should not touch even the shadow of suspicion of involvement in the organization of freedom.

So play on, the show must go on.
Article based on information from habrahabr.ru

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